Host an Effective First-Time Homebuyer Seminar

While buying a home is a major decision, it is not something people do every day, so it’s a transaction most people don’t know a lot about. This is especially true if your clients are first-time homebuyers. Hosting seminars is a great way to help people better understand every detail about buying a home. Plus, it helps you establish trust and foster lasting relationships with potential clients.

If you haven’t hosted a seminar before, you may not know where to start. That’s why we’re outlining a few things we think will help you successfully host a successful first-time home buyer seminar.

Partners Matter

Finding the right partners to participate in your seminar can go a long way to ensure those attending get the full picture of the home buying process. The home loan professionals at Sunflower Bank are always happy to help with these seminars. After all, clients want to work with a real estate agent and mortgage provider they can trust.

Start Small

These sessions can be trial and error. Start with a small venue like your office. Only invite a limited number of people. You can even run practice sessions with colleagues, friends or family and ask for helpful feedback. This can help you learn what works and doesn’t work while identifying ways to attract a larger audience over time.

Be Prepared

This goes without saying, but we’re saying it anyway. The more prepared you are the better these sessions will go. But, while many people in attendance will have questions, they may hesitate to ask or don’t know where to start. So it’s always good to be prepared with some FAQs to help spark the conversation and more questions. 

We also find it is helpful to stop periodically throughout the presentation for questions. That way your customers can ask questions in the moment. Rather than waiting and possibly forgetting the question at the end. Knowing your clients pain points will allow you to connect with them at a deeper level.

Serve Food

Everyone needs to eat, so why not schedule an event over lunch or breakfast and let people feel like they are multi-tasking. People are more likely to attend a seminar like this if they get a little something out of it, like lunch. Plus, there’s nothing like breaking bread together to build that start of a good relationship. The small amount of cost associated with providing food for an event will outweigh the extra time it would take to share the same amount of content at an individual client level.

As we all know, buying a home is a major life event. One that can make some people nervous or unsure if home ownership is right for them. A first-time home buyer seminar is a great way to build peace of mind and confidence in the process, and it’s a great way to develop lasting relationships with agents when you show you are adding value for their clients. 

Our team is always looking for energetic and high-performing mortgage professionals! Visit our mortgage sales careers page for more information!