What Clients Really Want

Buying or selling a home is a big deal. For some, it’s one of the biggest decisions they’ll ever make. So, while most people can look past certain flaws in the person selling them a TV or a smartphone, they’ll have much higher standards when it comes to working with a real estate professional. Clients want someone they can trust and rely on, every step of the way.

Here are a few ways you can give your clients exactly what they want.

Be Real

As in, really honest. Honesty is one of the key elements to clients finding you trustworthy. It’s simple, they can’t trust someone who isn’t honest. But how does one demonstrate their honesty? Easy. Don’t lie. Ok, maybe it’s a little more complicated than that. But always telling the truth, even the hard truths, is the right place to start. Also, maintaining open, transparent communication will always earn you some honesty points.

Be Reliable

Reliability is paramount to clients. This process is often complicated and takes a lot longer to complete than purchasing something like a new car. Clients are going to have a lot of questions. They have busy schedules to work around. You do, too. So, it’s important for you and the client to both be respectful of each other’s time. But the more they can trust that you’re staying on top of the details, the better.

Be Interested

And intuitive. When you’re in tune with your clients’ needs and wants, it shows you truly care about them and the outcome of this process. Now, most of your clients won’t be buying a custom home but that doesn’t mean you can’t deliver an experience that feels tailor-made just for them. The more interested and excited you are to work with them, the more likely they’ll feel the same about you. 

Be Friendly

The real estate professional-client relationship is unique. Mostly because this isn’t a process that’s over in a half-hour or a day. You’re going to spend a lot of time together in person, talking on the phone and exchanging emails. So, the friendlier both parties are throughout the process the smoother everything will go. And if your client feels like they’ve made a true friend, they’re more likely to work with you again in the future.

At the end of the day, it all comes back to the golden rule; treat people the way you want to be treated. Which is what we strive to do every day at Sunflower Bank. When you do, more clients are going to put their trust in you for all of their real estate needs. And they’re more likely to refer you to friends and family.

Our team is always looking for energetic and high-performing mortgage professionals! Visit our mortgage sales careers page for more information.