Resource Articles
Our Resource Center provides education on personal and business financial topics, information on online security and fraud prevention, and articles from leaders at Sunflower Bank.
For more resources, check out our Financial Glossary
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Business - Accounting Industry
What Small Businesses Want from Their Accountant
As an accountant to small businesses, having an attractive service package can help you retain clients, grow your practice through referrals, and build a profitable niche.
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Business - Accounting Industry
Why Small Businesses Make the Best Tax Clients
For many accounting practices, a large volume of their business comes from completing tax returns. While you have many options for creating a niche for your practice, consider making small businesses a part of your focus.
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Business - Accounting Industry
Staffing Up for Growth
The most recent Private Companies Practice Section (PCPS) CPA Firm Top Issues survey highlighted that finding and retaining qualified staff is one of the top concerns for firms with two or more professionals. Accounting firms are subject to extreme seasonality and workload compression during the busy season.
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Business - Accounting Industry
Trends Shaping the Accounting Business
Knowing what trends will have the biggest impact on the way accounting businesses are run over the next decade will be beneficial for growing your business.
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Business - Accounting Industry
Using Newsletter Email Marketing to Build Relationships
Newsletter email marketing can be an effective way for accounting firms to stay in touch with their clients and prospects. By sending strategic, valuable, relevant, and timely messages to your audience, you have an opportunity to position yourself as an expert, gain trust, and remain top of mind when the right project comes along.
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Business - Accounting Industry
Obstacles to Real Growth
As you are working to take your accounting practice to the next level, you will encounter obstacles on your path. With proper strategic planning, training, and discipline, you can sidestep them and save yourself considerable time and expense.
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Business - Accounting Industry
Personal Financial Planning: A Golden Opportunity for CPAs
Many CPAs have found financial planning to be an effective path to providing holistic client service and smoothing out seasonal revenue spikes and troughs that are natural for a tax practice.
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Business - Accounting Industry
Leveraging Your Network to Build Your Practice
People are at the core of the accounting business – and connecting with the right professionals can offer a significant boost to your practice.
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Business - Accounting Industry
Making the Most of Social Media and Your Website
Social media offers accountants an unprecedented chance to reach their audience, forge new connections, and build lasting trust.
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