Resource Articles
Our Resource Center provides education on personal and business financial topics, information on online security and fraud prevention, and articles from leaders at Sunflower Bank.
For more resources, check out our Financial Glossary
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Five Keys to Building a Million-Dollar Accounting Practice
Few small accounting practices break the million-dollar mark. While the size of the firm can help it get to million-dollar revenues, it is rarely the sole deciding factor. To increase your potential for building a widely successful accounting practice, consider these best practices.
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Staffing Up for Growth
The most recent Private Companies Practice Section (PCPS) CPA Firm Top Issues survey highlighted that finding and retaining qualified staff is one of the top concerns for firms with two or more professionals. Accounting firms are subject to extreme seasonality and workload compression during the busy season.
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Using Social Media to Build Authority
With effort and discipline, accountants can use their online platforms to drive website traffic, build trust with clients and peers, and attract more referrals.
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Leveraging Your Network to Build Your Practice
People are at the core of the accounting business – and connecting with the right professionals can offer a significant boost to your practice.
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Making the Most of Social Media and Your Website
Social media offers accountants an unprecedented chance to reach their audience, forge new connections, and build lasting trust.
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Using Newsletter Email Marketing to Build Relationships
Newsletter email marketing can be an effective way for accounting firms to stay in touch with their clients and prospects. By sending strategic, valuable, relevant, and timely messages to your audience, you have an opportunity to position yourself as an expert, gain trust, and remain top of mind when the right project comes along.
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Trends Shaping the Accounting Business
Knowing what trends will have the biggest impact on the way accounting businesses are run over the next decade will be beneficial for growing your business.
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How Your Bookkeeping Business Can Help a Small Business Grow
If you want to work with small businesses, your ability to articulate and deliver value – beyond the obvious record-keeping – can make a difference.
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Keeping Your Clients Lean and Mean During Difficult Business Cycles
Whether your clients are struggling or thriving, working with them to establish lean business practices is a great way to step into the role of a strategic business advisor.
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